How to grow your photography business in 2016

It is the beginning of a new year filled with possibilities. We have high hopes that this year we will achieve some of our personal and business goals. You could say you are feeling lucky but as I am sure you already know, luck is where preparation and opportunity meet. So today I want to talk a little on preparing for those opportunities that are sure to arise if you will it.  

As my work has become more commercially oriented, requiring me to provide my clients with high resolution digital files for their web and print based product campaigns, I have neglected printing my images. I was reminded of this when I viewed my printed works featured at the Rapid Studio stand at the Photo and Film Expo last year. As one of their brand ambassadors, my images were applied to various products and featured in beautiful glass cabinets. It was a proud moment for me. I had forgotten the impact of good quality print with correct colour values. Photographs which perfectly capture your original intentions, unmarred by the discrepancies experienced with digital media. It looked beautiful even to me, the creator, and it hit home how much impact this would make on new or even existing clients.

Inspired by this revelation, I have started preparing new layouts and designs for products to assist with my marketing in 2016.

The Portfolio. Every photographer should have a beautifully printed copy of their portfolio. Every year I endeavour to capture the highlights of the year before in a printed volume. I always opt for the 30x30cm Ultimate Album as it suits my preferred square format. Printed on a mix of matte and metallic finishes to suit the subject matter, I favour the substantial feel of the Standard pages. Depending on the amount of pages you include, it can be a bit on the heavy side, so you can always opt for the Light version as well. Every single person I have ever handed it to has commented on how you do not see such beautifully printed portfolios anymore. They page though it slowly, taking in each image, while you have an opportunity to discuss the work and how you envision applying your skills to their benefit.

The Bragbook. Your portfolio book will come out for meetings, but why not have a copy of it with you at all times. Consider printing a 7.5x7.5cm Bragbook which fits perfectly into your hand/man-bag or camera bag. Simply printing a smaller version of your above mentioned portfolio means you don’t have to spend additional time on design and always have a professional option in comparison to showing images on your mobile phone.

Samples. To convince your clients of the quality of the products you have available for sale, entice them with tangible samples. Trying to describe an Instablock or Folio-box would not give the final presentation justice. Use the opportunity to create additional revenue from your commission and have the peace of mind that the images are displayed as intended. As an additional benefit, your client is more likely to show the product off to others, making for better word of mouth marketing.

Branded discs and packaging. I always keep a set of branded discs and boxes on hand for when quick turn-around times don’t allow me to create custom designs for my clients. I am a strong believer in the saying “Presentation is Everything” and professionally packaging each delivery is a must for every client, no matter how big or small.

Mobile Phone Cover. The trend to brand your company car has been around for years, so why not take it a step further and brand your mobile phone with a customized cover as I have. A simple yet striking image along with your logo could create additional interest for your business. You will also have a portfolio piece at hand at all times and could use it as a sample to up-sell your product range as discussed above.

These are just a few ideas on how I will be marketing Natalie Field Photography with RapidStudio products this year, what will you be doing? Share your ideas in the comment section below.

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