Skip to main content

How to grow your photography business in 2016



It is the beginning of a new year filled with possibilities. We have high hopes that this year we will achieve some of our personal and business goals. You could say you are feeling lucky but as I am sure you already know, luck is where preparation and opportunity meet. So today I want to talk a little on preparing for those opportunities that are sure to arise if you will it.  

As my work has become more commercially oriented, requiring me to provide my clients with high resolution digital files for their web and print based product campaigns, I have neglected printing my images. I was reminded of this when I viewed my printed works featured at the Rapid Studio stand at the Photo and Film Expo last year. As one of their brand ambassadors, my images were applied to various products and featured in beautiful glass cabinets. It was a proud moment for me. I had forgotten the impact of good quality print with correct colour values. Photographs which perfectly capture your original intentions, unmarred by the discrepancies experienced with digital media. It looked beautiful even to me, the creator, and it hit home how much impact this would make on new or even existing clients.




Inspired by this revelation, I have started preparing new layouts and designs for products to assist with my marketing in 2016.

The Portfolio. Every photographer should have a beautifully printed copy of their portfolio. Every year I endeavour to capture the highlights of the year before in a printed volume. I always opt for the 30x30cm Ultimate Album as it suits my preferred square format. Printed on a mix of matte and metallic finishes to suit the subject matter, I favour the substantial feel of the Standard pages. Depending on the amount of pages you include, it can be a bit on the heavy side, so you can always opt for the Light version as well. Every single person I have ever handed it to has commented on how you do not see such beautifully printed portfolios anymore. They page though it slowly, taking in each image, while you have an opportunity to discuss the work and how you envision applying your skills to their benefit.

The Bragbook. Your portfolio book will come out for meetings, but why not have a copy of it with you at all times. Consider printing a 7.5x7.5cm Bragbook which fits perfectly into your hand/man-bag or camera bag. Simply printing a smaller version of your above mentioned portfolio means you don’t have to spend additional time on design and always have a professional option in comparison to showing images on your mobile phone.

Samples. To convince your clients of the quality of the products you have available for sale, entice them with tangible samples. Trying to describe an Instablock or Folio-box would not give the final presentation justice. Use the opportunity to create additional revenue from your commission and have the peace of mind that the images are displayed as intended. As an additional benefit, your client is more likely to show the product off to others, making for better word of mouth marketing.


Branded discs and packaging. I always keep a set of branded discs and boxes on hand for when quick turn-around times don’t allow me to create custom designs for my clients. I am a strong believer in the saying “Presentation is Everything” and professionally packaging each delivery is a must for every client, no matter how big or small.


Mobile Phone Cover. The trend to brand your company car has been around for years, so why not take it a step further and brand your mobile phone with a customized cover as I have. A simple yet striking image along with your logo could create additional interest for your business. You will also have a portfolio piece at hand at all times and could use it as a sample to up-sell your product range as discussed above.

These are just a few ideas on how I will be marketing Natalie Field Photography with RapidStudio products this year, what will you be doing? Share your ideas in the comment section below.

All images Copyright © Natalie Field Photography
If you enjoyed this post you can read more by Natalie Field on her blog.

Comments

Popular posts from this blog

Tip 9 : Aligning and Spacing in Rapidstudio

We often want to create a collage of photo's as a page design. Most of the time we are not totally confident in creating this type of layout in Rapidstudio, as you have to be accurate in your aligning and spacing of pictures. In this tutorial I will be explaining how to create a collage of pictures on a page, as it covers most of the alignment and spacing topics.
I hope this tutorial will help you realise your design intent more accurately and efficiently.
You will probably start with a page layout something similar to this

We are going to start with top row of pictures. The following explanation only refers to the top row, we will be dealing with the rest of the images a bit later.
First of all we need to move the pictures next to each other horizontally to see if they will fit in the "Safe Area" of the page. In this example the pictures are too wide and overlap the safe area horizontally. Please note that you will have to leave a decent amount of space between the safe …

10 Unique Photobook Ideas

Stuck for photobook inspiration? Try one of these creative, themed books.

A photobook is the perfect way to print and display your memories, so you and your family can look back on them (without having to huddle around a computer). They also make for special gifts! But, you don’t just want to slap all your pics together in one book. Instead, make themed photobooks you can collect over time.

We’ve compiled a list of unique photobook ideas that will inspire your next photobook project – whether you’re creating a wedding album, holiday album, or summer album!

Seasonal Books Create a photobook after each season with all the pics from the last three months. Summer, autumn, winter and spring books will give them a clear theme – and help ensure a colour pallet throughout the pics.


The Fur Family Photobooks aren’t just for people! Create a book that’s all about your pets, or make a book for a friend that features their furry buddy.



Romance Books A great Valentine's or anniversary gift wou…

Tip 8: Choosing the right internet acecss for your lifestyle

Choosing the right internet access for your lifestyle

With so many ISPs out there these days, it's difficult to decide what type of access you need and which product will be cost effective and best suit your needs.
In the by-gone days of dial up our internet usage was measured by the amount of time we spent connected, and we all quickly got into the habit of plugging in the modem, quickly connecting, checking our mail doing what little surfing we needed and then before we ran up a huge bill, disconnected and unplugged the modem again - just to make sure.

Now days with the advent of broadband, we're no longer charged by the amount of time we spend online, but instead by the amount of data that we use up. while it's true that the longer you're connected the more likely you are to use more data, most people find it convenient and not too expensive to be connected all the time.

Being connected all the time does however come with some dangers. the chances of picking up unwa…