Creative Marketing with Andrew Ross
Yet another successful event for RapidStudio, this one we were not just a part of, we were the organisers, it was our Brain Child, #Bragging.
Besides the fact that some of us struggled to locate the venue even with the help of a good GPS, we all got there on time looking good in our Chinese Collar Black Shirts, we found Marius and Jaco there giving out name tags and also bragging about the good job they had done to set up the venue (that we all acknowledged and were grateful to them for)
Andrew Ross wasted no time, introduced himself and told us what wasn’t free on the menu Lol, gave people a few minutes to settle down and place their orders before he started offloading his knowledge of the Marketing Industry to us, he was amazing, and everyone was very attentive, very clear on the DO’s and DON’Ts of this Industry and I already smell success for all those who took his advice. You think you know all there is to know about something until an experienced person starts talking, how would we have known that the 4Ps marketing method has since been replaced by the 4Es eish.
What is marketing in this era...Attending the seminar with Andrew Ross gave us a new perspective and new meaning to the word Marketing. I was honoured to be in the company of this marketing icon. Who is known in the sporting, advertising and world of events planning. Andrew Ross has worked closely with well-known icons such as Oprah Winfrey, Richard Branson, Arnold Schwarzenegger, to mention just a few. Listening to how this all started for him was so inspiring. Starting off in his garage and having grown this far. It’s so true that everything starts with a dream and passion, back then marketing was seen as boring and lifeless, but today it is all about creativity and thinking not outside but with no box because the box has since been eliminated and definitely no lines. Being smart with words and being able to capture the consumers’ attention is all it takes to succeed in the Industry today. We also learnt that with innovation and creativity only the sky will be your limit.
This seminar taught me how important the 4 E's are in the marketing field. Engage, Educate, Encourage and Evangelise. We should move away from the 4P’s (Product, Price, Place, Promotion) to the 4 E’s. The one E that really stood out for me is EVANGELISM. Allowing your product to market itself. Clients will spread the word should they believe in the product. It is an advanced form of word-of-mouth marketing (WOMM) in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company. Let me add that this is not being affiliate. An affiliate would be someone who receive and incentive or some sort of payment, whereas an evangelist client would spread the word freely and recommend only out of pure faith in the product.
What a team we were, Shaun and Management wore the same shirts as us, I could have pretended to be Boss Lady and no one would have known Lol, its little things like these that boost a person’s confidence and also gives one a sense of belonging, I hope other business people took note of this strategy. What a team we are #RapidStudio.
Now that everyone’s brain had been fed, it was time to feed our stomach’s, Mr Ross had now to give way to the waiters, he told us to go there and do what we got to do to grow our businesses, and also never to use the Company’s Twitter account to tweet dry jokes, it backfires Lol. At this point, the whole place smelt divine; everyone got their food and we ate away, discussing the genius Marketing Methods and Strategies with which we had just been equipped. The only problem was we all ordered steak, but there were no steak knives, everyone struggled with the blunt table knives but wherever there is a will there is a way, before I knew it, it was already desert time, everyone’s favourite cake was available, everything was just on point.
It was time to pack up, and we all helped, the Boss and Management too, well the only thing I made sure was in the bakkie before I touched anything else was the extension for my heater that Marius took from me earlier, Memory, Ian, Val, Amanda, Lina, Sherrie and Bradley though all a bit tipsy from the wine picked up one or two things as well. We said our goodbyes, asked the Boss to come to work late the following morning since it was way past bedtime for most of us there, but we got a very loving NO (well it was worth a shot) and everyone went their way.
It was amazing; I can’t wait for the next one which will definitely be much bigger and better and hopefully on aNight please Stevie, Fran, Mikey and Shaun
Overall the best thing for me was being recognised by the customers I always speak to on the phone, all of them thanking me for helping them and being patient with them when they are having bad hair days, but for a moment i wondered do I really look like a Thelma because I never told anyone I am her:
Guess who sold me out, I didn’t figure it out until Val said, “dude YOUR NAME TAG” oops.