Skip to main content

Creative Marketing with Andrew Ross

Creative Marketing with Andrew Ross

Yet another successful event for RapidStudio, this one we were not just a part of, we were the organisers, it was our Brain Child, #Bragging.

Besides the fact that some of us struggled to locate the venue even with the help of a good GPS, we all got there on time looking good in our Chinese Collar Black Shirts, we found Marius and Jaco there giving out name tags and also bragging about the good job they had done to set up the venue (that we all acknowledged and were grateful to them for)

Andrew Ross wasted no time, introduced himself and told us what wasn’t free on the menu Lol, gave people a few minutes to settle down and place their orders before he started offloading his knowledge of the Marketing Industry to us, he was amazing, and everyone was very attentive, very clear on the DO’s and DON’Ts of this Industry and I already smell success for all those who took his advice. You think you know all there is to know about something until an experienced person starts talking, how would we have known that the 4Ps marketing method has since been replaced by the 4Es eish.

What is marketing in this era...Attending the seminar with Andrew Ross gave us a new perspective and new meaning to the word Marketing. I was honoured to be in the company of this marketing icon. Who is known in the sporting, advertising and world of events planning. Andrew Ross has worked closely with well-known icons such as Oprah Winfrey, Richard Branson, Arnold Schwarzenegger, to mention just a few. Listening to how this all started for him was so inspiring. Starting off in his garage and having grown this far. It’s so true that everything starts with a dream and passion, back then marketing was seen as boring and lifeless, but today it is all about creativity and thinking not outside but with no box because the box has since been eliminated and definitely no lines. Being smart with words and being able to capture the consumers’ attention is all it takes to succeed in the Industry today. We also learnt that with innovation and creativity only the sky will be your limit.

This seminar taught me how important the 4 E's are in the marketing field. Engage, Educate, Encourage and Evangelise. We should move away from the 4P’s (Product, Price, Place, Promotion) to the 4 E’s. The one E that really stood out for me is EVANGELISM. Allowing your product to market itself. Clients will spread the word should they believe in the product. It is an advanced form of word-of-mouth marketing (WOMM) in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company. Let me add that this is not being affiliate. An affiliate would be someone who receive and incentive or some sort of payment, whereas an evangelist client would spread the word freely and recommend only out of pure faith in the product.

The whole idea of this event was for us to mix and mingle with our customers, we communicate with them all the time, but looking into a person’s eyes while you tell them about your product has way more impact than doing it over the phone or in an email, seeing our satisfied customers gave us all butterflies, this event was not only to grow RapidStudio but it was also to help our customers grow their own businesses as well, talk about hitting many birds with one stone.
What a team we were, Shaun and Management wore the same shirts as us, I could have pretended to be Boss Lady and no one would have known Lol, its little things like these that boost a person’s confidence and also gives one a sense of belonging, I hope other business people took note of this strategy. What a team we are #RapidStudio.

Now that everyone’s brain had been fed, it was time to feed our stomach’s, Mr Ross had now to give way to the waiters, he told us to go there and do what we got to do to grow our businesses, and also never to use the Company’s Twitter account to tweet dry jokes, it backfires Lol. At this point, the whole place smelt divine; everyone got their food and we ate away, discussing the genius Marketing Methods and Strategies with which we had just been equipped. The only problem was we all ordered steak, but there were no steak knives, everyone struggled with the blunt table knives but wherever there is a will there is a way, before I knew it, it was already desert time, everyone’s favourite cake was available, everything was just on point.
It was time to pack up, and we all helped, the Boss and Management too, well the only thing I made sure was in the bakkie before I touched anything else was the extension for my heater that Marius took from me earlier, Memory, Ian, Val, Amanda, Lina, Sherrie and Bradley though all a bit tipsy from the wine picked up one or two things as well. We said our goodbyes, asked the Boss to come to work late the following morning since it was way past bedtime for most of us there, but we got a very loving NO (well it was worth a shot) and everyone went their way.

It was amazing; I can’t wait for the next one which will definitely be much bigger and better and hopefully on a Friday Night please Stevie, Fran, Mikey and Shaun

Overall the best thing for me was being recognised by the customers I always speak to on the phone, all of them thanking me for helping them and being patient with them when they are having bad hair days, but for a moment i wondered do I really look like a Thelma because I never told anyone I am her:

Guess who sold me out, I didn’t figure it out until Val said, “dude YOUR NAME TAG” oops.


Popular posts from this blog

Relive your holiday at work!

Wow! What a Christmas that was. Everyone here at RapidStudio wants to thank you for choosing us to make memorable gifts for your loved ones. The holiday season is such a heartwarming time to reconnect with family and friends. Cameras run as hot as the summer sun and we fill our storage with happy snaps and treasured moments.

Now that all our loved ones have returned home and our everyday lives resume, many of us get the back-to-work blues. Are you feeling a bit down? It’s normal after the highs of the Christmas break. You’re not alone. 
You actually have the solution sitting in storage. Yep! Those wonderful pictures are just the remedy to boost your spirits. We all know that photos warm our hearts and trigger fond memories. It’s like magic for the mind! 
You need to get those images off the USB and in front of your face.  Bring your memories to life with a photobookof your holiday or a special canvasof that great family shot you captured.  It’s so easy to do, and you’ll be all the happier …

Team Building @ Gold Reef City

Early Morning on Wednesday the 19th of August, I asked my flu if we could have "THE TALK", I’m sure there and then, it knew it was time for us to part ways. There was no way I was gonna miss Gold Reef City, just the week before someone asked me “when was the last time you did something for the first time?” and I couldn’t answer them. I was ready to take on the roller coasters.

We’ve had so many team building sessions in the past but this was by far the best for me and for most of my colleagues. We were divided into 4 teams, Red, Blue, Green and Black for an Amazing Race type of challenge. I was in the Black Team, we wanted to win but we all decided that having fun was important too! We watched a 15 minute 4d movie, which was absolutely incredible but then, it was time for thrill ride number 1, the Tornado, just looking at it made my tummy turn and I unfortunately decided to sit it out, watching my team mates being tossed and turned around like they weighed nothing at all ma…

Mobile Photography Tips From the Pros - Part 1

Love The One You're With
This two part series is packed with pro tips from South Africa’s talented professionals and outstanding instagrammers who use mobile cameras in a pinch with outstanding results.

A famous saying among photographers is that the best camera is the one you have with you. That mobile phone you have in your hand is a powerful tool for capturing and sharing magic moments. You don’t need a pro camera to capture brilliant shots. A mobile may land you those quick creative shots you’d miss if you went running for another camera.  We’ve got proof!

Alexander Smith GRACE & PEACE
Instagram: Alexandersmithphoto

Hidden Light Revealed

I noticed the steam from my shower revealing the morning shafts of light through the blinds. A fleeting moment captured with the camera closest to me... my iPhone.

Pro Tip: I used Instagram to add a filter and share it. Tools: iPhone and Instagram

Deen SchroederInstagram: deenschroeder Twitter: deenschroeder Websi…